Today across a broad demographic, we enjoy:
- Customizing our own retail experience by choosing what we buy, when and where we buy, how often we buy, delivery options — all while posting our compliments or complaints about the experience across a wide public spectrum of influencers.
- Rewards for patronage with promotions and discounts.
- High touch, thoughtful service from our favorite brands.
- Significant experience and/or brand upgrades to woo, grow appeal and brand user stature.
Airports, along with their commercial public-facing tenants are publicly judged daily on how well they measure up to the continually evolving BETTER WAY.
Airports want fiscally robust, high volume, customer-focused airlines to serve their communities. Airlines seek airport partners whose facilities enhance the airline's brand.