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The Old Ways Don't Work Any More

Today across a broad demographic, we enjoy:

  • Customizing our own retail experience by choosing what we buy, when and where we buy, how often we buy, delivery options — all while posting our compliments or complaints about the experience across a wide public spectrum of influencers.
  • Rewards for patronage with promotions and discounts.
  • High touch, thoughtful service from our favorite brands.
  • Significant experience and/or brand upgrades to woo, grow appeal and brand user stature.

Airports, along with their commercial public-facing tenants are publicly judged daily on how well they measure up to the continually evolving BETTER WAY.

Airports want fiscally robust, high volume, customer-focused airlines to serve their communities. Airlines seek airport partners whose facilities enhance the airline's brand.